Samsung secures sixth rank in Best Global Brands 2022 by Interbrand

Last updated: October 17th, 2019 at 14:07 UTC+01:00

Samsung Electronics has secured the sixth rank in the 'Best Global Brands 2019' report past Interbrand, a Usa-based consultancy firm. The South Korean tech behemothic was ranked the same in 2017 and 2018 too. The latest study pegs Samsung's brand value at $61.i billion – an increment of two% when compared to last year. The company's make value has been steadily increasing over the last decade.

Apple topped the rankings with a brand value of $234.ii billion, followed by the maker of Android, Google, at $167.7 billion, Amazon at $125.ii billion, and Microsoft at $108.viii billion. Coca Cola is the merely non-tech company in the pinnacle five with a make value of $61.three billion. Interbrand takes into consideration, among other things, the financial operation of the make, its ability to create loyalty and influence buy decisions to arrive at the make value.

The written report attributes Samsung's ranking to the launch of innovative products such as the BESPOKE refrigerator, Sero TV, and the Galaxy Fold. The company's leadership in the semiconductor market and the potent growth potential in areas such equally 5G, AI, IoT, etc. as well contributed to the ranking.

"Nosotros are excited that our constant efforts to provide meaningful innovations that delight consumers and assistance them alive better lives take been well received. To further enhance our brand, we will continue to listen and learn from our consumers likewise as lead changes in society through innovation, so that we tin can all thrive together," said YH Lee, CMO of Samsung Electronics.